Watch the Newest Ads on TV From Verizon, Arby's, Downy and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A first date gets weird fast thanks to a poorly washed -- er, "half-washed," as Downy puts it -- shirt. Verizon serves up another one of its ads starring Thomas "Silicon Valley" Middleditch; this time he crashes a food-truck lunch to promote Verizon's 4G LTE coverage. And once again Ving Rhames is on hand to (dramatically) voice a slightly intimidating Arby's ad.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.