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Watch the Newest Ads on TV From Verizon, Arby's, Downy and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A first date gets weird fast thanks to a poorly washed -- er, "half-washed," as Downy puts it -- shirt. Verizon serves up another one of its ads starring Thomas "Silicon Valley" Middleditch; this time he crashes a food-truck lunch to promote Verizon's 4G LTE coverage. And once again Ving Rhames is on hand to (dramatically) voice a slightly intimidating Arby's ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Food Truck
Premiered on: New Day With Chris Cuomo and Alisyn Camerota, CNN
Verizon data for the last 30 days
Impressions: 1,345,269,088 (15% of industry)
Est. TV Spend: $38,286,059 (18% of industry)
Attention Score: 94.20 (+3.65 vs. industry)
Half-Washed
Premiered on: Charmed, TNT
Downy data for the last 30 days
Impressions: 828,618,572 (22% of industry)
Est. TV Spend: $12,355,236 (24% of industry)
Attention Score: 90.81 (+1.64 vs. industry)
Inspiration
Premiered on: George Lopez, Nick@Nite
SKECHERS data for the last 30 days
Impressions: 1,366,554,839 (90% of industry)
Est. TV Spend: $15,948,256 (78% of industry)
Attention Score: 90.44 (-0.45 vs. industry)
Lion
Premiered on: Pro Football Talk, NBC Sports
Arby's data for the last 30 days
Impressions: 1,275,820,855 (8% of industry)
Est. TV Spend: $18,860,580 (9% of industry)
Attention Score: 92.92 (+0.61 vs. industry)
Labor Day Celebration: More for Your Trade
Premiered on: Doctor Who, BBC America
Enterprise data for the last 30 days
Impressions: 12,562,069 (2% of industry)
Est. TV Spend: $68,138 (1% of industry)
Attention Score: 91.89 (-1.13 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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