Watch the Newest Ads on TV From VW, Booking.com, KFC and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Volkswagen serves up the story of a little girl who builds a surprisingly sturdy sandcastle at the beach—a way of illustrating how good it feels to have "peace of mind when the unexpected happens," which VW says its six-year/72,000-mile bumper-to-bumper limited warranty offers. Nintendo hypes its Super Mario Odyssey game for Nintendo Switch. And Booking.com serves up two new spots, including one that uses footage shot by Booking.com employees during their own travels around the world.
Attention Index: 121 (21% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.