State Farm Agents Magically Disappear In Weekend's Newest Spots

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, State Farm magically plops its "good neighbor" agents into the field. AT&T reminds viewers to really appreciate -- really appreciate -- its service. And H&R Block plays the repetition card too, a sing-songy motto dampening the unpleasant arrival of tax season.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Beats Audio: Hear What You Want Beats Audio: Hear What You Want
Network: ESPN
Show: Postseason NFL Countdown
Airing Date: Jan. 11, 8:24 am ET
State Farm: Magic Jingle Disappearing Agents State Farm: Magic Jingle Disappearing Agents
Network: TNT
Show: The Librarians
Primetime Airing: Jan. 11, 8:31 pm ET
GEICO: The Wisconsin GEICO: The Wisconsin
Network: Hallmark
Show: The Middle
Primetime Airing: Jan. 9, 10:38 pm ET
AT&T: Really Appreciate AT&T: Really Appreciate
Network: NBC
Show: The 72nd Annual Golden Globe Awards
Primetime Airing: Jan. 11, 9:50 pm ET
H&R Block: Nine Nine Tee Nine H&R Block: Nine Nine Tee Nine
Network: FXX
Show: The Simpsons
Primetime Airing: Jan. 9, 10:56 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Hog Rider 2.0 Supercell: Hog Rider 2.0
Online Views: 4,288,059
Social Actions: 17,837
SpotShare: 3.69%
McDonald's: Archenemies McDonald's: Archenemies
Online Views: 2,392,415
Social Actions: 18,875
SpotShare: 2.83%
Supercell: Flight of the Barbarian Supercell: Flight of the Barbarian
Online Views: 2,317,791
Social Actions: 12,098
SpotShare: 2.20%
Supercell: Larry Supercell: Larry
Online Views: 1,966,296
Social Actions: 9,676
SpotShare: 1.82%
Weight Watchers: My Butt Weight Watchers: My Butt
Online Views: 1,464,053
Social Actions: 9,614
SpotShare: 1.57%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.