Watch Last Night's New Spots From Sprint, Chevrolet, DirecTV and More
Does Kevin Durant Really Want to Join a Sprint 'Framily'?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DirecTV extends its weird new marionette-themed campaign with a fresh installment (spoiler: a marionette kid's wires get caught in the ceiling fan), Chevrolet considers what makes a family (spoiler: love), and the Oklahoma City Thunder's Kevin Durant seems to be joining a Sprint "Framily" (spoiler: it's just a dream) -- a further riff on a continuing campaign that Ad Age ad critic Ken Wheaton called "frightful."