Among the new spots, Kia is selling its 2015 K900 with the tagline "Challenge the luxury you know" and a swelling orchestral score worthy of an epic romance, Ace Hardware continues to plug its 90th birthday and Kohl's is pushing a three-day weekend sale complete with Black Friday-style "night owl" and "early bird" specials.
As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more