Watch Last Night's New TV Ads From Apple, Target and More

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple serves up another iPhone 6 ad starring Justin Timberlake and Jimmy Fallon (well, their voices, at least), while a little girl's suitcase goes on a (thankfully) non-wild ride for Delta. And a very different version of Rob Lowe -- a disturbing one, frankly -- shows up in a new DirecTV ad that Creativity made an Editor's Pick.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Cameras Apple iPhone: Cameras
Network: NBC
Show: The Voice
Primetime Airing: Sep. 22, 9:27 pm ET
Nintendo: Food Fight Nintendo: Food Fight
Network: Cartoon Network
Show: American Dad
Primetime Airing: Sep. 22, 10:16 pm ET
DirecTV: Super Creepy Rob Lowe DirecTV: Super Creepy Rob Lowe
Network: MLB Network
Show: MLB Baseball
Primetime Airing: Sep. 22, 9:19 pm ET
Target: All Together Now, Targetstyle Target: All Together Now, Targetstyle
Network: Food Network
Show: Diners, Drive-Ins and Dives
Primetime Airing: Sep. 22, 9:08 pm ET
Delta Airlines: No Bag Left Behind Delta Airlines: No Bag Left Behind
Network: CNN
Show: Anderson Cooper 360
Primetime Airing: Sep. 22, 8:27 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Gatorade: Made in New York ft. Derek Jeter Gatorade: Made in New York ft. Derek Jeter
Online Views: 5,495,719
Social Actions: 299,237
SpotShare: 18.49%
Samsung Mobile: Then And Now Samsung Mobile: Then And Now
Online Views: 11,603,250
Social Actions: 51,542
SpotShare: 7.44%
Samsung Electronics: What You Really Need Samsung Electronics: What You Really Need
Online Views: 8,934,741
Social Actions: 5,933
SpotShare: 3.91%
Kmart: Not a Christmas Commercial Kmart: Not a Christmas Commercial
Online Views: 3,278,759
Social Actions: 22,351
SpotShare: 2.53%
Dunkin' Donuts: I Did Dunkin' Donuts: I Did
Online Views: 4,494,195
Social Actions: 334
SpotShare: 1.81%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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