Honey Maid, which has held a place on the Most Engaging chart since March 19 with its initial "This is Wholesome" spot -- one of a crop of recent ads that reflect a more diverse picture of consumers -- extends the campaign with a shorter version focusing on the single dad and his son. Honey Maid previously posted a two-minute mini documentary about this dad and his son on its YouTube channel.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more