Honey Maid, which has held a place on the Most Engaging chart since March 19 with its initial "This is Wholesome" spot -- one of a crop of recent ads that reflect a more diverse picture of consumers -- extends the campaign with a shorter version focusing on the single dad and his son. Honey Maid previously posted a two-minute mini documentary about this dad and his son on its YouTube channel.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more