Why not see who's advertising around the advertising coverage while you're at it?
Watch Last Night's Brand-New TV Ads from Old Navy, Intel, Walmart and More
A New Old Navy Spot Co-Created by Amy Poehler
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Intel and Microsoft are selling tablets, Walmart promotes itself as the one-stop shop for Easter, and Old Navy serves up another ad starring Amy Poehler -- part of a new campaign that she helped create, as Ad Age's Natalie Zmuda reported last month.