As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Watch Last Night's New TV Ads From Wendy's, Friskies and More
OMT = Oh My Tongue (At Least According to a Friskies Cat)
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy's plugs its Right Price Right Size Menu (starting at 99 cents), Dodge serves up another variation on its Joan Rivers spots, American Express promotes its pre-paid Serve account for families with tight budgets -- a counterpoint to the Everyday Credit Card for free-spending folks like Tina Fey -- and Friskies brings a campaign it debuted on YouTube a few weeks ago to primetime TV.