Watch Last Night's New TV Ads From Wendy's, Friskies and More
OMT = Oh My Tongue (At Least According to a Friskies Cat)
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy's plugs its Right Price Right Size Menu (starting at 99 cents), Dodge serves up another variation on its Joan Rivers spots, American Express promotes its pre-paid Serve account for families with tight budgets -- a counterpoint to the Everyday Credit Card for free-spending folks like Tina Fey -- and Friskies brings a campaign it debuted on YouTube a few weeks ago to primetime TV.