Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, basketball MVP Stephen Curry inspires two rappers in electronics brand JBL's campaign; a Johnsonville Sausage employee pitches his idea for his company's commercial; Fage puts a colorful twist on people's reactions to its Crossovers yogurt product; and pro golfer Jamie Sadlowski gets ready for liftoff in Arccos Golf's spot for its Driver performance tracking system.
Finally, "Late Night" host Seth Meyers chows down on dog food to prove a point in Chrysler's latest ad.