Avocados From Mexico has released a teaser for its first-ever Super Bowl commercial, dubbed #FirstDraftEver.
In the clip, former NFL players Jerry Rice and Doug Flutie get ready for the first-ever draft. Sitting at an anchor desk in what appears to be a pre-historic setting, they discuss the rising cost of babysitters. And there's a rhinocerus.
The spot, created by Austin-based agency GSD&M, will air at the end of the first quarter.
Avocados From Mexico is the marketing unit that promotes the produce in the U.S.