Watch Beamly (Formerly Zeebox) Angrily Sell Itself as 'a Social Network for TV!'

A Terrible Boss in a Stress-filled Office Freaks Out Over a Social-TV App

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the Geico pig annoys everyone in his yoga class, Ram takes a two-pronged approach to selling its trucks, and social-TV app Beamly (formerly Zeebox) debuts a curiously stress-filled 30-second spot. (In a longer, possibly NSFW version that Beamly posted on YouTube a couple weeks ago, the boss actually uses the f-word to berate an employee for not thinking to create a "social network for TV.") Plus, Apple debuts a dreamy new iPhone 5s spot using a cover of the Pixies classic "Gigantic" as its soundtrack -- a spot Creativity made its Editor's Pick today.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Apple iPhone: Powerful Apple iPhone: Powerful
Network: CBS
Show: NCIS
Primetime Airing: Apr. 22, 8:19 pm EST
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Apr. 22, 8:49 pm EST
Beamly: The Show Never Stops Beamly: The Show Never Stops
Network: MTV
Show: Jersey Shore
Airing Date: Apr. 22, 10:15 am EST
Ram Trucks: Ram Commercial Truck Season Ram Trucks: Ram Commercial Truck Season
Network: Discovery
Show: Deadliest Catch
Airing Date: Apr. 22, 4:13 pm EST
Ram Trucks: Numbers Ram Trucks: Numbers
Network: CBS
Show: CBS This Morning
Airing Date: Apr. 22, 8:27 am EST
Most Engaging
Top ads by SpotShare for the past 7 days
Jaguar: Rendezvous Jaguar: Rendezvous
Online Views: 1,349,091
Social Actions: 36,694
SpotShare: 4.96%
Foot Locker: No Rings Foot Locker: No Rings
Online Views: 3,659,514
Social Actions: 22,970
SpotShare: 4.92%
Kia: The Truth Kia: The Truth
Online Views: 856,827
Social Actions: 28,265
SpotShare: 3.70%
Apple iPhone: Powerful Apple iPhone: Powerful
Online Views: 197,561
Social Actions: 13,283
SpotShare: 1.61%
Samsung Electronics: It Can Do That Samsung Electronics: It Can Do That
Online Views: 1,079,655
Social Actions: 45
SpotShare: 0.71%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.