Watch the Weekend's New TV Ads From Coke, Chrysler, Microsoft and More
Plus, Motorola Invokes the World Cup Without Actually Mentioning It
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Motorola invokes the World Cup without explicitly mentioning it by showing people around the world watching a match on their Moto G phones, Coke plays up its relationship with Nascar in a spot stocked with racing stars, while A&T suggests that the "rugged" Samsung Galaxy S5 Active is pretty indestructible -- except if, say, you drop it in a wood chipper. Plus, Chrysler sings the praises of "born makers" in a spot that's part of a new campaign that Ad Age's Michael McCarthy previewed on Friday.