Watch the Newest Ads on TV From Geico, Nike, Converse and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In an ad for Geico, two hapless penguins get sidetracked during their attempted migration thanks to buggy GPS navigation. LeBron James and Kobe Bryant star (sort of) in a new Nike commercial (Angela Doland has the backstory: "Nike Brings Back Kobe and LeBron Puppets to Mark Jersey Retirement"). And Miley Cyrus says "Chucks have always been a part of who I am" in a new Converse ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Great Penguin Migration
Premiered on: CBS Overnight News, CBS
GEICO data for the last 30 days
Impressions: 5,516,986,191 (30% of industry)
Est. TV Spend: $108,698,788 (35% of industry)
Attention Score: 86.18
Attention Index: 102 (2% fewer interruptions than avg.)
Uncle Charlie
Premiered on: NFL PrimeTime, ESPN
Nike data for the last 30 days
Impressions: 14,802,159 (1% of industry)
Est. TV Spend: $583,022 (3% of industry)
Attention Score: 85.08
Attention Index: 71 (29% more interruptions than avg.)
Forever Chuck. For Every Miley.
Premiered on: The Voice, NBC
Converse data for the last 30 days
Impressions: 4,590,913 (<1% of industry)
Est. TV Spend: $233,263 (1% of industry)
Attention Score: 77.99
Attention Index: 48 (52% more interruptions than avg.)
Pre-Shaken Soda
Premiered on: Popstar's Best of 2017, CW
DIRECTV data for the last 30 days
Impressions: 2,539,683,413 (33% of industry)
Est. TV Spend: $58,602,547 (68% of industry)
Attention Score: 78.06
Attention Index: 81 (19% more interruptions than avg.)
Dad's Surfing Lessons
Premiered on: Iron Resurrection, Velocity
Expedia data for the last 30 days
Impressions: 21,688,781 (2% of industry)
Est. TV Spend: $404,784 (3% of industry)
Attention Score: 95.15
Attention Index: 156 (56% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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