Watch the newest ads on TV from Pepsi, IBM, Taco Bell and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: IBM highlights how its IBM Cloud technology is being deployed to help protect endangered rhinos from poachers. A sandwich from Dunkin' Donuts—one purchased as part of its current Go2s promotion—goes sadly MIA (and become a projectile). Meanwhile, Pepsi positions itself as the go-to beverage for "serious fans and serious eats" in a spot that features a cameo from Yankees outfielder Aaron Judge.

Today's TV Ad Highlights

Data provided by iSpot.tv
For Serious Fans
Premiered on: NCIS, CBS
Pepsi data for the last 30 days
Impressions: 1,667,150,979 (31% of industry)
Est. TV Spend: $21,159,774 (21% of industry)
Attention Score: 86.56
Attention Index: 54 (46% more interruptions than avg.)
Smart Wildlife
Premiered on: SportsCenter, ESPN
IBM Cloud data for the last 30 days
Impressions: 335,711,824 (16% of industry)
Est. TV Spend: $8,727,653 (14% of industry)
Attention Score: 88.70
Attention Index: 100 (0% fewer interruptions than avg.)
That Was Your Sandwich
Premiered on: American Idol, ABC
Dunkin' Donuts data for the last 30 days
Impressions: 453,719,948 (2% of industry)
Est. TV Spend: $4,790,240 (2% of industry)
Attention Score: 89.31
Attention Index: 85 (15% more interruptions than avg.)
Latest Work of Art
Premiered on: Mike & Molly, FX
Taco Bell data for the last 30 days
Impressions: 2,995,157,459 (11% of industry)
Est. TV Spend: $37,975,394 (13% of industry)
Attention Score: 93.98
Attention Index: 134 (34% fewer interruptions than avg.)
Come Home to More Style This Spring
Premiered on: The Haunted Hathaways, Teen Nick
Target data for the last 30 days
Impressions: 1,234,919,236 (9% of industry)
Est. TV Spend: $14,615,423 (9% of industry)
Attention Score: 83.05
Attention Index: 61 (39% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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