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Watch the Newest Ads on TV From Visa, Taco Bell, Netflix and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Arizona Cardinals wide receiver Larry Fitzgerald pops up in a new Visa campaign that promotes the ease-of-use of its "tap to pay" feature. Netflix presents a trailer for "Bright," a Netflix original film starring Will Smith. And Taco Bell serves up another in its series of "Belluminati" ads to promote its $1 menu offerings—specifically the new $1 Stacker, featuring "lavish layers of seasoned beef and melty cheese."

Today's TV Ad Highlights

Data provided by iSpot.tv
Belluminati
Premiered on: MLB Tonight, MLB Network
Taco Bell data for the last 30 days
Impressions: 2,474,002,921 (12% of industry)
Est. TV Spend: $30,300,425 (15% of industry)
Attention Score: 90.79
Attention Index: 114 (14% fewer interruptions than avg.)
Tap to Pay and Be on Your Way
Premiered on: Up to the Minute, NFL Network
VISA data for the last 30 days
Impressions: 524,909,455 (7% of industry)
Est. TV Spend: $12,698,357 (10% of industry)
Attention Score: 86.21
Attention Index: 86 (14% more interruptions than avg.)
Bright: Nothing You Can Do About It
Premiered on: The Voice, NBC
Netflix data for the last 30 days
Impressions: 476,116,558 (1% of industry)
Est. TV Spend: $7,969,885 (7% of industry)
Attention Score: 92.20
Attention Index: 127 (27% fewer interruptions than avg.)
To-Go With a Tap
Premiered on: Rise of the Guardians, FXX
VISA data for the last 30 days
Impressions: 524,909,455 (7% of industry)
Est. TV Spend: $12,698,357 (10% of industry)
Attention Score: 86.21
Attention Index: 86 (14% more interruptions than avg.)
See What It Takes
Premiered on: College Football, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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