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Watch the Newest Ads on TV From Walmart, Taco Bell, Seventh Generation and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Walmart positions itself as the destination for last-minute gift shopping—especially for men who somehow forgot that Christmas is almost here. Taco Bell uncovers a possible (made-up) conspiracy theory related to what it calls "the Belluminati." And "Saturday Night Live" alum Maya Rudolph stars in Seventh Generation's latest ad—this one for its no-rinse-required disinfectant spray.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Will to Survive
Premiered on: NFL Football, NFL Network
NFL data for the last 30 days
Impressions: 1,137,580,941 (47% of industry)
Est. TV Spend: $14,328,661 (28% of industry)
Attention Score: 84.16
Attention Index: 81 (19% more interruptions than avg.)
Need Great Last-Minute Christmas Gifts?
Premiered on: Unsung, TV ONE
Walmart data for the last 30 days
Impressions: 5,474,645,089 (21% of industry)
Est. TV Spend: $90,764,038 (28% of industry)
Attention Score: 88.18
Attention Index: 109 (9% fewer interruptions than avg.)
The Belluminati
Premiered on: Sister, Sister, Fuse
Taco Bell data for the last 30 days
Impressions: 2,621,360,845 (13% of industry)
Est. TV Spend: $34,321,586 (15% of industry)
Attention Score: 91.00
Attention Index: 115 (15% fewer interruptions than avg.)
Premiered on: M*A*S*H, AMC
GameStop data for the last 30 days
Impressions: 97,741,883 (5% of industry)
Est. TV Spend: $2,214,016 (8% of industry)
Attention Score: 94.21
Attention Index: 150 (50% fewer interruptions than avg.)
Premiered on: A Christmas Story Live!, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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