Why not see who's advertising around the advertising coverage while you're at it?
Watch New TV Spots From Adidas, Honda, Visa and More
The World Cup Has You in the Mood for New Soccer Cleats, Right?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Adidas uses a wordless, dramatically lit spot to plug its Adizero F50 soccer cleats -- the World Cup has you in the mood for new fútbol gear, right? -- while Visa serves up a bunch of Nobel Peace laureates and nominees who are, yes, excited about fútbol too. (Creativity previewed the spot and made it an Editor's Pick.) And Hispanic comedian Felipe Esparza stars in an English-language Honda Fit spot that has a Spanish hashtag (#UnBuenFit).