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Watch the Weekend's New TV Ads From Nike, Kia, EA Sports and More

Plus, the Five Most Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Kia's hamsters show up in force in a spot previewed (and panned) by Ad Age's ad critic Ken Wheaton, while Kevin Hart and Dave Franco appear in a 30-second cut of their over-the-top web video celebrating the release of "Madden 15" (Creativity made it an Editor's Pick last Monday; the campaign also takes the No. 1 spot in the Most Engaging portion of our chart). And Kmart reminds its customers that they can shop online and then pay for and pick up the merch in-store -- which is apparently the preference of at least one blinged-out granny.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: Animals Kia: Animals
Network: MTV
Show: 2014 MTV Video Music Awards
Primetime Airing: Aug. 24, 9:44 pm ET
EA Sports: Madden Season EA Sports: Madden Season
Network: Cartoon Network
Show: The Amazing World of Gumball
Airing Date: Aug. 22, 7:12 pm ET
Nike: Deceptive by Nature Nike: Deceptive by Nature
Network: ESPN2
Show: Women's Soccer
Airing Date: Aug. 23, 10:58 am ET
Venus: Extra Shoes Venus: Extra Shoes
Network: MTV
Show: 2014 MTV Video Music Awards
Primetime Airing: Aug. 24, 9:50 pm ET
Kmart: Shop Like a Boss Kmart: Shop Like a Boss
Network: Hallmark Movie
Show: Mister Ed
Airing Date: Aug. 24, 7:27 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 4,170,246
Social Actions: 76,926
SpotShare: 7.69%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 2,549,964
Social Actions: 21,667
SpotShare: 2.96%
Walmart: Tip to Serve Your Steak Up Right Walmart: Tip to Serve Your Steak Up Right
Online Views: 2,565,245
Social Actions: 189
SpotShare: 1.49%
Kia: Animals Kia: Animals
Online Views: 139,771
Social Actions: 17,894
SpotShare: 1.31%
Beats Audio: Bang Bang Beats Audio: Bang Bang
Online Views: 197,455
Social Actions: 10,838
SpotShare: 0.86%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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