Why not see who's advertising around the advertising coverage while you're at it?
Watch the Weekend's New TV Ads From Bose, Dodge, GE and More
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dodge honors its roots by celebrating its founders, while GE uses an action-movie-themed spot to celebrate the "thrillingly predictable" way in which its technology makes the trains run on time (literally). And Domino's plugs the voice-ordering function of its mobile app in a wry commercial (Maureen Morrison has the backstory on the effort).