Burger King Jumps Into Chicken-Overload Fight -- See the Weekend's New TV Ads
Do You Want a LOT of Chicken in Your Sandwich? Good, Because ...
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Burger King is promoting its new Chicken Big King, which has two chicken patties -- but is not to be confused with the KFC Double Down, which also has two chicken patties ... but no bread. Ad Age's Maureen Morrison has the story about the return of the Double Down (along with a different spot that's part of the same new campaign). It's back for one month only.