Watch the Weekend's New TV Ads From J.C. Penney, Glade and More

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, J.C. Penney wants you to "give a gift that lights up a room" -- presumably you can find one at its current Bring on the Jingle Sale -- while Motown crooner Kevin Ross sings "Peace on Earth" to promote Glade's holiday scent, Sparkling Spruce. And Lacoste serves up a fresh 30-second broadcast cut of its romantic "The Big Leap" spot that's racked up more than 3 million views on YouTube since its initial release in February.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Glade: This is My Wish Glade: This is My Wish
Network: TLC
Show: Untold Stories of the E.R.
Primetime Airing: Nov. 15, 8:10 pm ET
JC Penney: Give a Gift JC Penney: Give a Gift
Network: NBC
Show: Dateline NBC
Prime-time Airing: Nov. 15, 8:11 pm ET
Cricket Wireless: Freak Out Cricket Wireless: Freak Out
Network: ESPN2
Show: College Football
Prime-time Airing: Nov. 14, 9:02 pm ET
Lacoste USA: The Big Leap Lacoste USA: The Big Leap
Network: ESPN2
Show: ATP Tennis
Airing Date: Nov. 14, 12:24 pm ET
Titleist: Launch Titleist: Launch
Network: Golf
Show: PGA Tour Golf
Prime-time Airing: Nov. 14, 8:12 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Rockstar Games: Launch Trailer Rockstar Games: Launch Trailer
Online Views: 1,952,301
Social Actions: 74,217
SpotShare: 4.52%
Sony Video Games: So Big, it Had to Be Little Sony Video Games: So Big, it Had to Be Little
Online Views: 874,799
Social Actions: 25,524
SpotShare: 1.65%
Sony: Script to Screen Sony: Script to Screen
Online Views: 2,427,690
Social Actions: 5,211
SpotShare: 1.42%
PlayStation: Friendly Competition PlayStation: Friendly Competition
Online Views: 2,186,679
Social Actions: 6,208
SpotShare: 1.35%
Beats Audio: Straight to the Gym Beats Audio: Straight to the Gym
Online Views: 843,337
Social Actions: 18,444
SpotShare: 1.29%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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