Watch the Weekend's New TV Ads From Jeep, Midas and More
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a phantom Midas hand reminds a driver that he needs to fix his brakes, and alt-rock band X Ambassadors hop in a Jeep for a whimsical road trip that looks like it was put through multiple nostalgia-inspiring Instagram filters. Meanwhile, Samuel L. Jackson, Charles Barkley and Spike Lee return for Capital One to bicker over how to pronounce Louisville -- reminding us that no road trip is complete without some friendly rivalry.