Why not see who's advertising around the advertising coverage while you're at it?
Watch the Weekend's New TV Ads From Sony, Southwest Airlines and More
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, just in time for Veterans Day, Walmart publicizes its plan (originally announced last year) to hire 100,000 veterans by 2018, while Southwest Airlines promotes the availability of free live TV (streamed to the device of your choice) on its flights. And Sony calls attention to just how amazingly comprehensive its product line is.