Watch the Weekend's New TV Ads From Sony, Southwest Airlines and More

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, just in time for Veterans Day, Walmart publicizes its plan (originally announced last year) to hire 100,000 veterans by 2018, while Southwest Airlines promotes the availability of free live TV (streamed to the device of your choice) on its flights. And Sony calls attention to just how amazingly comprehensive its product line is.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Studios: We Will Rock You Microsoft Studios: We Will Rock You
Network: CBS
Show: NFL Football
Airing Date: Nov. 9, 10:47 am ET
Southwest Airlines: Quiet Landing Southwest Airlines: Quiet Landing
Network: NBC
Show: NFL Football
Primetime Airing: Nov. 9, 8:37 pm ET
Sony: Script to Screen Sony: Script to Screen
Network: AMC
Show: The Walking Dead
Primetime Airing: Nov. 9, 9:39 pm ET
Ubisoft: In the Game Ubisoft: In the Game
Network: ESPN
Show: NBA Basketball
Primetime Airing: Nov. 7, 8:06 pm ET
Walmart: Walmart's Pledge to Veterans Walmart: Walmart's Pledge to Veterans
Network: FOX
Show: College Football
Airing Date: Nov. 8, 4:59 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: Ain't No Game Beats Audio: Ain't No Game
Online Views: 2,263,675
Social Actions: 56,624
SpotShare: 5.58%
Activision: Discover Your Power Activision: Discover Your Power
Online Views: 3,116,781
Social Actions: 46,554
SpotShare: 5.37%
Chanel: The One That I Want Chanel: The One That I Want
Online Views: 721,612
Social Actions: 18,112
SpotShare: 1.78%
Microsoft Studios: We Will Rock You Microsoft Studios: We Will Rock You
Online Views: 177,827
Social Actions: 21,682
SpotShare: 1.70%
Microsoft Surface: Lenovo Yoga 3 Pro: Let's Dance Microsoft Surface: Lenovo Yoga 3 Pro: Let's Dance
Online Views: 811,660
Social Actions: 16,006
SpotShare: 1.70%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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