Watch the Weekend's New TV Ads From AT&T, Beats, Lincoln and More
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lincoln serves up one of its much-hyped Matthew McConaughey spots (Bradford Wernle reported about the campaign in late August and last Thursday), while Beats presents a 30-second broadcast cut of a web short (1:18) starring Serena Williams that it debuted on YouTube on Saturday. And AT&T, Capital One and Hyundai all want to make absolutely certain you know that football season is upon us.