Watch the Weekend's New TV Ads From AT&T, Beats, Lincoln and More

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lincoln serves up one of its much-hyped Matthew McConaughey spots (Bradford Wernle reported about the campaign in late August and last Thursday), while Beats presents a 30-second broadcast cut of a web short (1:18) starring Serena Williams that it debuted on YouTube on Saturday. And AT&T, Capital One and Hyundai all want to make absolutely certain you know that football season is upon us.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Lincoln Motor Company: Intro Lincoln Motor Company: Intro
Network: NBC
Show: College Football
Primetime Airing: Sep. 6, 9:43 pm ET
Beats Audio: Nothing Stops Serena Beats Audio: Nothing Stops Serena
Network: ESPN2
Show: SportsCenter
Primetime Airing: Sep. 7, 8:18 pm ET
Hyundai: This is Loyalty: Hands Hyundai: This is Loyalty: Hands
Network: Fox Sports 1
Show: College Football
Primetime Airing: Sep. 6, 8:25 pm ET
AT&T: Teddy AT&T: Teddy
Network: ABC
Show: College Football
Airing Date: Sep. 6, 2:22 pm ET
Capital One: Why Did Cocky Cross The Road? Capital One: Why Did Cocky Cross The Road?
Network: ESPN
Show: College Football
Primetime Airing: Sep. 5, 8:51 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Become Legend Activision: Become Legend
Online Views: 5,965,203
Social Actions: 88,362
SpotShare: 11.66%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 1,812,695
Social Actions: 12,980
SpotShare: 2.32%
State Farm: Trainers State Farm: Trainers
Online Views: 498,087
Social Actions: 19,829
SpotShare: 2.14%
Snickers: Johnny JamBoogie Snickers: Johnny JamBoogie
Online Views: 285,474
Social Actions: 19,759
SpotShare: 2.01%
Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror
Online Views: 737,938
Social Actions: 15,317
SpotShare: 1.85%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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