Watch the Weekend's New TV Ads From Toyota, Audi and Volkswagen
Plus, Argentine Footballer Lionel Messi Does a Head & Shoulders Commercial
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nascar star Casey Mears show up in a lightly comedic Geico spot, while Argentine footballer Lionel Messi's secret to celebrating "each goal with 100% flake-free hair" is revealed (spoiler: Head & Shoulders is involved). And in a Father's Day spot, one dad reveals why a giant stuffed unicorn/pegasus is strapped to the roof of his Toyota RAV4.