Watch Zooey Deschanel Defy Gravity for the Sake of Fashion

Macy's Promotes Its New Capsule Collection, To Tommy From Zooey

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Macy's promotes its new capsule collection, To Tommy from Zooey, by showing Zooey Deschanel defying gravity to go shopping with Tommy Hilfiger, Samsung shares some of the rave reviews its new Galaxy S5 has been getting, and Oprah Winfrey talks up Starbucks' new Oprah Chai Tea in a spot that Ad Age's Maureen Morrison previewed on Friday.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Samsung Mobile: Meet the Next Big Thing Samsung Mobile: Meet the Next Big Thing
Network: A&E
Show: Storage Wars
Primetime Airing: May. 6, 8:07 pm EST
Nissan: Ride of Your Life Nissan: Ride of Your Life
Network: BRAVO
Show: The Real Housewives of Atlanta
Primetime Airing: May. 6, 8:44 pm EST
Macy's: To Tommy from Zooey Macy's: To Tommy from Zooey
Network: FOX
Show: New Girl
Primetime Airing: May. 6, 9:08 pm EST
Toyota: Spelling Bee Toyota: Spelling Bee
Network: TBS
Show: The Big Bang Theory
Primetime Airing: May. 6, 10:04 pm EST
Starbucks: Have a Happy Mother's Day with New Teavana Oprah Chai Starbucks: Have a Happy Mother's Day with New Teavana Oprah Chai
Network: NBC
Show: The Voice
Primetime Airing: May. 6, 8:25 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Lebron App Samsung Mobile: Lebron App
Online Views: 3,801,733
Social Actions: 1,094
SpotShare: 3.48%
Fruit of the Loom: Conductor Fruit of the Loom: Conductor
Online Views: 373,704
Social Actions: 18,835
SpotShare: 2.81%
GoPro: Why Play Basketball? GoPro: Why Play Basketball?
Online Views: 379,484
Social Actions: 9,207
SpotShare: 1.55%
Bank of America: Norm the Barbecue Champ Bank of America: Norm the Barbecue Champ
Online Views: 765,949
Social Actions: 4,873
SpotShare: 1.32%
FIAT: Godzilla FIAT: Godzilla
Online Views: 532,057
Social Actions: 2,652
SpotShare: 0.82%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

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