Watch Zooey Deschanel Defy Gravity for the Sake of Fashion
Macy's Promotes Its New Capsule Collection, To Tommy From Zooey
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Macy's promotes its new capsule collection, To Tommy from Zooey, by showing Zooey Deschanel defying gravity to go shopping with Tommy Hilfiger, Samsung shares some of the rave reviews its new Galaxy S5 has been getting, and Oprah Winfrey talks up Starbucks' new Oprah Chai Tea in a spot that Ad Age's Maureen Morrison previewed on Friday.