WB BUILDS ON FAMILY-FRIENDLY PROGRAMS

New Series Feature Superheroes and Return of '60s Sitcom

By Published on .

NEW YORK (AdAge.com) -- Building on its young female and family-oriented programming, The WB is adding two dramas and four comedies with emphasis on revamping its Thursdays and Friday nights.

One of its highly touted new dramas is Everwood, which stars Treat Williams as a disillusioned doctor who moves his family to a rural setting following a family tragedy. This runs Monday 9 p.m. after The WB's mainstay family drama, 7th Heaven.

More superheroes
On Wednesday at 9, Birds of Prey continues to explore the comic-book superhero themes the network introduced with its surprise hit Smallville. The makers of that Superman-inspired show are behind the new drama, about the daughter of Batman and Batgirl and other superheroines.

For Thursdays at 8

Related Stories:
ANALYZING THE UPFRONT SEASON
Industry Watchers Discuss Strategy for the Six Networks
AOL TIME WARNER REPORTS $54 BILLION LOSS
Largest Quarterly Corporate Loss in History
AOL TIME WARNER DOES GREAT SELLING JOB -- TO ITSELF
Media Conglomerate Is Its Own Top Ad Customer
the network, part of AOL Time Warner, goes back in time to bring out new version of the 1960s sitcom Family Affair, about a widower, his two children and the family's English butler, Mr. French.

"Buffy is back on the WB," said actor Tim Curry, who will play Mr. French, during The WB's upfront presentation to advertisers today, "and this time she's bringing Jody." Mr. Curry was refering to one of the two children in the show.

The WB, like ABC with its drama That Was Then, is also bringing out a series about characters who go back in time to their childhoods. Do Over is about a salesman who, after an accident, is thrown back in time to when he was 14 years old.

Sitcom Fridays
What I Like About You, about two sisters living in the big city, starts off Fridays at 8 p.m. followed by returning shows Sabrina, the Teenage Witch and Reba and a new Latino-themed sitcom, Greetings from Tucson.

On Sundays, The WB expands its hours, and will air repeat programming from 5 p.m. to 7 p.m.

"We needed more hours to keep our footprint," said Jed Petrick, president and chief operating officer of The WB.

On Sundays, the network will air reruns of Gilmore Girls followed by new episodes of Charmed and Angel.

In this article:
Most Popular