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Weather Channel Hires Former Bing Marketer Eric Hadley

Will Run Ad Partnerships and Trade Marketing for Increasingly Digital Media Company

By Published on . 2

Eric Hadley has been hired as senior VP-partner solutions and ad trade marketing at The Weather Channel Companies.

Eric Hadley
Eric Hadley

The move comes on the heels of Weather Channel's hiring of several high-level digital executives. In January, it hired David Kenny, former CEO of Akamai and Digitas, as CEO. And in April it hired Curt Hecht as chief global revenue officer. Mr. Hecht had been CEO of Vivaki Nerve Center, Publicis Groupe's technology hub that hosted both an online-trading desk and a research lab. Mr. Hadley's resume includes experience in digital companies Microsoft, Yahoo and Heavy.com.

Most recently, Mr. Hadley was in a consumer-marketing role as general manager, worldwide marketing for Bing, Microsoft's search engine, where he helped orchestrate high-profile programs, such as Bing's sponsorship of Jay -Z's book launch party, LeBron James' "The Decision," and a major presence at Sundance Film Festival.

He pushed the boundaries in marketing Bing, Microsoft's search engine -- sometimes, it appeared, in ways Microsoft wasn't comfortable with. In March, he and a colleague, Sean Carver, were very publicly fired as Microsoft alleged they mismanaged company assets and violated procurement policy.

His marketing, however, had drawn praise and awards from across the industry. Last year Ad Age named him a Media Maven and the AAF inducted him into its Hall of Achievement.

His Bing role at Microsoft was his second tenure at the Redmond, Wash.-based company. In between the stints, Mr. Hadley has spent time at New York-based online-video startup Heavy.com and Yahoo.

For his Weather Channel job, he's relocating to New York from Seattle and will report to sales chief Beth Lawrence, a Yahoo vet who worked with Mr. Hadley during his time there.

Weather Channel is owned by a consortium that includes Bain Capital, The Blackstone Group and NBC Universal.

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