$142B 2015 U.S. ad spending for 200 LNA
The Weather Channel will return to DirecTV on Wednesday after it agreed to alter its programming.
Under the deal ending a months-long blackout of the channel on DirecTV, Weather Channel said it will reduce its reality programming by half on weekdays and allow DirecTV customers to watch programming on multiple devices inside and out of the home.
Weather Channel also said it was sorry for agitating in public against DirecTV during the dispute.
"Our apologies to DirecTV and their customers for the disruption of our service and for initiating a public campaign," said David Kenny, CEO of the Weather Company, parent to The Weather Channel. "Our viewers deserve better than a public dispute and we pledge to reward their loyalty with exceptional programming and more weather focused news."
As a result of the deal, Weather Channel has changed its 2 p.m. to 5 p.m. lineup, when it had been airing repeats of reality shows. It will now air live weather programming in its place. But the changes will not impact Weather Channel's prime-time lineup.
The financial terms of the deal were not disclosed.
DirecTV dropped Weather Channel in January, complaining that 40% of the channel's lineup was dedicated to reality fare like "Coast Guard Alaska" and "Highway Thru Hell."
At the time, Weather Channel said DirecTV just didn't want to pay a one-cent-per-subscriber fee hike the network was seeking.
And at its upfront presentation last month, Weather Channel laid out plans to invest in new reality programming like "Catching Hell" and "Tornado Alley."
In place of Weather Channel, DirecTV began carrying WeatherNation, last week signing a multi-year agreement to continue with the channel.