Wendy's (Yes, Wendy's) Explains How to Find Good Barbecue
Watch the Newest Ads on TV; Plus, the Five Most Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, PayPal presents another spot enhanced with quirky animation -- part of a continuing campaign with the tagline "People rule" -- while Dunkin' Donuts has an important message addressed "to the people of the coffee-drinking world" (spoiler: there's a free cup of coffee involved). And Wendy's wants you to know that "Barbecue has a new home."