NEW YORK (AdAge.com) -- As the Apple iPad and countless other devices approach, many magazine publishers are working furiously to make sure they can play on the new platforms.
GQ, Esquire and Maxim are selling iPhone app versions of their issues that are clearly bound for the iPad. Sports Illustrated has shown off souped-up issues under development to play on the iPad. And many in the industry are members of the Next Issue Media joint venture, which aims to build a digital storefront where readers will hopefully go buy all these products.
Most recently Wired editor in chief Chris Anderson used an appearance last Friday at the TED Conference to show off how his magazine will look as an edition for tablets and other devices. The video shows the product using live code, not just a vision of what might be, a spokeswoman added.
Be warned that the video, posted below, goes very heavy on self-promotion and doesn't address the questions and challenges that confront publishers trying this route.
But it's worth a watch all the same: