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Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lexus promotes the CT's versatility; Travelocity goes for a walk on the wild side; Lowe's presents a sassy giraffe; and Honda shows a startup getting an upgrade in an ad for its dream garage sale.
Finally, Corona, the presenting sponsor of "Premier Boxing Champions," gets ready to rumble with its spot featuring professional boxers including Adrien "The Problem" Broner and set to Otis Redding's "Hard to Handle." (UPDATE: To be precise, it features boxers Deontay Wilder, Danny Garcia and Leo Santa Cruz. "The Problem" makes an appearance in fight footage shown on a TV screen.)