DirecTV Takes an Old-World Approach in Its New Spot
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Subaru shows how life (and your car) can get pretty messy; Audi rocks out; Nikon asks people to go one step further than "like" and Blue Bunny finds love in the freezer section.
Finally, DirecTV takes an old-world approach in its new spot, which features The Settlers, a family who has "settled" for cable.