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Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Subway reveals the dark side of Mr. Nice Guy NASCAR race driver Carl Edwards, AT&T shows a basketball fan getting lost in the moment, and Macy's offers an animated look at Heidi Klum's new intimates collection.
Samsung's latest campaign, featuring hip hop star Lil Wayne giving its new Galaxy S7 and S7 Edge phones a "toast test," proved so engaging it shot straight to the top of our chart.
Finally, Taco Bell beams up social media sensation and "Star Trek" favorite George Takei to bring to life Tweets about its new Quesalupa.