Taco Bell Beams Up George Takei For a New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Subway reveals the dark side of Mr. Nice Guy NASCAR race driver Carl Edwards, AT&T shows a basketball fan getting lost in the moment, and Macy's offers an animated look at Heidi Klum's new intimates collection.

Samsung's latest campaign, featuring hip hop star Lil Wayne giving its new Galaxy S7 and S7 Edge phones a "toast test," proved so engaging it shot straight to the top of our chart.

Finally, Taco Bell beams up social media sensation and "Star Trek" favorite George Takei to bring to life Tweets about its new Quesalupa.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Samsung Mobile: Champagne Calls: Lil Wayne Samsung Mobile: Champagne Calls: Lil Wayne
Network: E!
Show: Total Divas
Primetime Airing: Mar. 11, 10:55 pm ET
AT&T: Oops AT&T: Oops
Network: CBS
Show: NCAA Basketball Championship Selection Show
Airing Date: Mar. 13, 2:38 pm ET
Taco Bell: The Internet Is Talking: George Takei Taco Bell: The Internet Is Talking: George Takei
Network: FOX
Show: Family Guy
Primetime Airing: Mar. 13, 9:28 pm ET
Subway: Nice Guy Carl Edwards Subway: Nice Guy Carl Edwards
Network: FOX
Show: NASCAR Racing
Airing Date: Mar. 13, 2:37 pm ET
Macy's: One Animated Photo Shoot: Heidi Klum Macy's: One Animated Photo Shoot: Heidi Klum
Network: NBC
Show: Hollywood Game Night
Primetime Airing: Mar. 13, 10:21 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Champagne Calls: Lil Wayne Samsung Mobile: Champagne Calls: Lil Wayne
Online Views: 2,010,616
Social Actions: 44,247
SpotShare: 1.88%
KFC: Strike KFC: Strike
Online Views: 2,237,032
Social Actions: 9,596
SpotShare: 0.86%
AT&T: Siri AT&T: Siri
Online Views: 11,812
Social Actions: 27,355
SpotShare: 0.85%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 498,957
Social Actions: 14,104
SpotShare: 0.57%
M&M's: Candyman M&M's: Candyman
Online Views: 1,562,184
Social Actions: 4,893
SpotShare: 0.56%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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