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Wow, Charlize Theron Has Ridiculously Strong Arms (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Spots Right Now

Published on . 0

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Gap serves up another dark, moody "Dress Normal" spot directed by David Fincher (see Ad Age's full report on the new campaign here), while Carolina Panthers quarterback Cam Newton sweats up a storm for Gatorade. Also, Charlize Theron, in her latest TV commercial for Dior's J'adore fragrance, escapes from an ornate palace by ... well, you'll just have to see for yourself. (The spot was first released Tuesday on YouTube, and has already racked up nearly 4 million views as of this writing.) Meanwhile, Cate Blanchett, in her latest fragrance commercial -- for Giorgio Armani's Sì -- attempts no daring escapes.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
GAP: Dress Normal: Drive GAP: Dress Normal: Drive
Network: FXX
Show: Snow White and the Huntsman
Primetime Airing: Sep. 3, 9:43 pm ET
Walmart: Game Time Walmart: Game Time
Network: Hallmark
Show: The Middle
Primetime Airing: Sep. 3, 10:36 pm ET
Gatorade: Sweat Says It All Gatorade: Sweat Says It All
Network: TBS
Show: Family Guy
Primetime Airing: Sep. 3, 8:19 pm ET
Dior: The Future is Gold Dior: The Future is Gold
Network: CBS
Show: CBS Morning News
Airing Date: Sep. 3, 4:23 am ET
Giorgio Armani Fragrances: Si to Myself Giorgio Armani Fragrances: Si to Myself
Network: CW
Show: The 100
Primetime Airing: Sep. 3, 9:26 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Snickers: Johnny JamBoogie Snickers: Johnny JamBoogie
Online Views: 1,736,990
Social Actions: 62,242
SpotShare: 7.64%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 2,585,722
Social Actions: 5,530
SpotShare: 2.15%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 872,358
Social Actions: 13,456
SpotShare: 2.00%
Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror Microsoft Windows Phone: Siri vs. Cortana: Mirror Mirror
Online Views: 634,315
Social Actions: 13,765
SpotShare: 1.84%
Herbal Essences: Be Everyone You Are Herbal Essences: Be Everyone You Are
Online Views: 1,669,872
Social Actions: 6,662
SpotShare: 1.72%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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