WWE said Tuesday that its digital network has surpassed 1 million subscribers less than a year after its platform debuted.
WWE Network has added about 270,000 subscribers since the company last provided figures in October.
Subscribers pay $9.99 per months for live events including pay-per-view specials as well as on-demand library content. But every subscriber to the streaming service is another wrestling fan who won't pay for individual pay-per-view events.
The company said the gain in subscribers was primarily driven by a free November promotion, the launch of the service in the U.K. and its Royal Rumble pay-per-view event.
According to WWE, nearly 90% of its subscribers access the platform at least once per week and 99% watch at least once per month.
WWE's announcement comes just a day after the hashtag #CancelWWENetwork trended on Twitter in response to an unpopular outcome during Sunday night's Royal Rumble event.