$137.8B U.S. ad spend for top 200 advertisers
Yahoo is extending its reach in video content with the early release of a full-length film.
The largest U.S. web portal will show "One Chance," a movie from Weinstein Co., on its Yahoo Screen service this fall, the companies said today in a statement. The studio, also behind such movies as "August: Osage County" and "Philomena," will release the film in U.S. theaters after its debut online.
Yahoo representatives did not respond to inquiries about whether it would show ads before or during "One Chance."
Yahoo CEO Marissa Mayer has been racking up deals to showcase videos on Yahoo Screen as the company pursues new ways to boost traffic and advertising dollars. Last month, the company said it would pick up a sixth season of the TV series "Community" after it was canceled by NBC. That followed the announcement of two original comedy shows in April.
"One Chance" is the true story of Paul Potts, a shop assistant and amateur opera singer who gained popularity after being chosen for and later winning "Britain's Got Talent."
For smaller movies, studios are experimenting with more closely synchronized theatrical and home-entertainment releases. This lets them spend on marketing once rather than twice for separate theatrical and home-video audiences.
Weinstein also released "Snowpiercer," the critically acclaimed sci-fi feature directed by Joon-ho Bong, via video-on-demand directly after a limited theatrical release began. The studio has digital-distribution agreements for its TV business with Netflix, the largest subscription-streaming service.
"In today's digital era, technology has developed and changed the landscape of how many people watch movies and TV," David Glasser, chief operating officer of Weinstein, said in the statement. "Our partnership with Yahoo has allowed us to adapt and expand our reach to limitless audiences."
~ Bloomberg News ~