'Oh Yeah!' Kool-Aid Man Is Back and Crashing Summer Camp

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, IBM introduces Watson to director Ridley Scott and T-Mobile promotes benefits of its data plan.

With the 2016 Masters Tournament underway, pro golfers are proving popular in ads. Dustin Johnson gears up for Adidas and Brooks Koepka aims for a hole-in-one for Nike.

Finally, Kool-Aid Man is back and crashing summer camp, joining campers hiking, canoeing and toasting s'mores in an ad for Kool-Aid Jammers.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
adidas: Geared for More: Dustin Johnson adidas: Geared for More: Dustin Johnson
Network: Golf
Show: Champions Tour Learning Center
Airing Date: Apr. 5, 12:37 am ET
Nike: Enjoy the Chase: Tabletop: Rory McIlroy Nike: Enjoy the Chase: Tabletop: Rory McIlroy
Network: ESPN
Show: SportsCenter
Airing Date: Apr. 5, 4:24 pm ET
IBM: Ridley Scott + IBM Watson On the Future IBM: Ridley Scott + IBM Watson On the Future
Network: ABC
Show: Marvel's Agents of S.H.I.E.L.D.
Primetime Airing: Apr. 5, 9:37 pm ET
T-Mobile: Data Done Differently T-Mobile: Data Done Differently
Network: ABC
Show: Marvel's Agents of S.H.I.E.L.D.
Primetime Airing: Apr. 5, 9:35 pm ET
Kool-Aid: Summer Camp Kool-Aid: Summer Camp
Network: Nick Toons
Show: SpongeBob SquarePants
Primetime Airing: Apr. 5, 10:29 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple Music: Taylor vs. Treadmill Apple Music: Taylor vs. Treadmill
Online Views: 11,607,281
Social Actions: 127,247
SpotShare: 9.92%
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 2,292,019
Social Actions: 136,984
SpotShare: 7.33%
Bethesda Softworks: DOOM: Fight Like Hell Bethesda Softworks: DOOM: Fight Like Hell
Online Views: 5,360,559
Social Actions: 47,998
SpotShare: 4.06%
Blizzard Entertainment: Overwatch: Alive Blizzard Entertainment: Overwatch: Alive
Online Views: 1,360,825
Social Actions: 57,049
SpotShare: 3.18%
LG Mobile: World of Play LG Mobile: World of Play
Online Views: 1,939,808
Social Actions: 35,014
SpotShare: 2.33%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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