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'Oh Yeah!' Kool-Aid Man Is Back and Crashing Summer Camp
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, IBM introduces Watson to director Ridley Scott and T-Mobile promotes benefits of its data plan.
With the 2016 Masters Tournament underway, pro golfers are proving popular in ads. Dustin Johnson gears up for Adidas and Brooks Koepka aims for a hole-in-one for Nike.
Finally, Kool-Aid Man is back and crashing summer camp, joining campers hiking, canoeing and toasting s'mores in an ad for Kool-Aid Jammers.