MEDIA MAVENS 2004

THE YEAR'S TOP AD INDUSTRY MEDIA STARS

An Ad Age Special Report | Includes 25 Profiles

Published on .

xxx Monica Gadsby, Tapestry
AMERICA'S FOREMOST HISPANIC MEDIA EXPERT
Developed the 'Fair Share' Marketing Budget Tool
xxx Bernhard Glock, Procter & Gamble Co.
BREAKING THE MOLD AT PROCTER & GAMBLE
Maverick, Change Agent and Charismatic Leader
xxx Tim Armstrong, Google
THE MAN BEHIND GOOGLE'S ADWORDS SUCCESS
The Internet's 'Best Sales Athlete'
xxx Karen Polsky, Universal McCann
WINNING A CANNES LION FOR A MEDIA CAMPAIGN
Creating Newspaper Ads With Internet-Like Timeliness
xxx Jane Groft, Publicis & Hal Riney
MOVING MEDIA BUYING TO THE NEXT LEVEL
Pioneering the Art of Predictive Advertising Models
xxx John Rinek, Nissan
KEY LIAISON WITH NISSAN GLOBAL MARKETING UNIT IN TOKYO
Ensuring Solid Media Strategies, Effectiveness and Reach
xxx Matthew P. Leible, Horizon Media
FROM 'RIDING THE BOARDS' TO MANAGING THE BUSINESS
An Out-of-Home Specialist Loved by Broadway
xxx Brian McHale, Empower MediaMarketing
A HOT ACQUISITION TARGET THAT HAS AVOIDED IT
Fiercely Independent Shop Snags Eight New Accounts
xxx Rino Scanzoni, Mediaedge:cia, New York
INTEGRATING PRODUCTS INTO 'AMERICAN IDOL' AND 'FRASIER'
Canny Instincts in a Rapidly Changing Media World
xxx Richard Edelman, Edelman
A WIDELY RESPECTED PUBLIC RELATIONS GURU
Addressing Issues of Policy as Well as Communications
xxx Bob Habeck, OMD
GIVING DELL GREATER VOICE AND IMPACT
The Exec Who Popularized 'Dude, You're Getting a Dell'
xxx Paul Iaffaldano, The Weather Channel
THE WEATHER CHANNEL'S ADVERTISING RAINMAKER
20 New Clients, Increased Ad Volume, Boosted Rates
xxx Peter Tortorici, MindShare Entertainment
CHANGING THE RULES OF MADISON AVE'S LATEST GAME
Moving to Make Branded Entertainment a Real Business
xxx Steve Buerger, Miller Brewing Co.
BEHIND MILLER BREWING'S NEW MARKETING MAGIC
Leading the Charge Against Anheuser-Busch
xxx Victoria Lasdon Rose, Us Weekly
FOR THE LOVE OF THE HUNT
Scoring Double-Digit Ad Page Growth Three Years Running
xxx Brian Bolain, Scion
GUERRILLA MARKETING ON A GRAND SCALE
Bringing Scion to a Finicky, Young Target of Trendsetters
xxx Nancy Smith, American Express
SERVING UP A COOK, A CARTOON AND A COMEDIAN
Slicing and Dicing American Express' Media Menu
xxx John Billett, Media Performance Monitor America
MEDIA AUDITING AS REALLY BIG BUSINESS
Assessing the Quality of a Marketer's Media Buys
xxx John Muszynski, Starcom USA
WINNING THE $350 MILLION COKE MEDIA BUSINESS
Fostering Partnerships Rather Than Buyer-Seller Arrangements
xxx Lisa Henriques Hughes, Conde Nast Traveler
KEEPING A TRAVEL MAGAZINE HIGH IN THE AIR
Growing Advertiser Base and Ad Pages in a Post 9/11 World
xxx Jeff Lucas, NBC Universal
21 RE-ENGINEERING SALES AT USA NETWORK AND SCI FI CHANNEL
And Creating Strong Ties With the Branded Entertainment Community
xxx Kevin O'Malley, Esquire
TOASTING 'ESQUIRE'S' TURNAROUND
A Storied Title Returns to Double-Digit Ad Page Growth
xxx Suzanne Kolb, The WB
INSERTING A NETWORK INTO THE LIFE OF ITS AUDIENCE
Keeping the Marketing Mix Anything But Ordinary
xxx Matt Jacobson, Quiksilver Entertainment
MARKETER'S ROUTE TO SURFSIDE & VINE
Movies, TV Shows and Books Feature Quiksilver Products
xxx Sue Johenning, Initiative
'IN YOUR FACE' AT CARL JR.'S RESTAURANTS
How Creative Thinking Stretched Media Dollars 30%

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See the Media Talk Top 25 list

CHICAGO (AdAge.com) -- Steve Sternberg dethrones Stacey Lynn Koerner in this year's Media Talk survey prepared for Advertising Age by Delahaye Media-link, Norwalk, Conn.

The survey ranks leading media players' mentions in a number of media outlets in the year leading up to the Media Mavens Special Report.

Mr. Sternberg, executive vice president and director of audience analysis at Interpublic Group of Cos.' Magna Global USA, garnered a score of 235, up 35% from last year, when he placed second to Ms. Koerner, executive vice president and director of global research integration at Interpublic's Initiative.

While Ms. Koerner's score of 228 was up 3.2% from last year, it only earned her third place. Media Talk newcomer Brad Adgate, senior vice president and director of research at Horizon Media, was No. 2 with a score of 231.

Overall, media executives are more loquacious, with the total score for the top 10 up 32.7% from last year.

~ ~ ~
Patricia Riedman

See the Media Talk Top 25 list
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