NEW YORK (AdAge.com) -- New York magazine is rejoining the Magazine Publishers of America after sitting out 2009 and focusing its energies elsewhere.
Its return does not necessarily mean that the industry association's other recent drop-outs are rejoining. Hachette Filipacchi Media U.S., the most surprising withdrawal because of its longtime relationship with the MPA, had no comment on deadline. American Media Inc. today said it has no plans to rejoin.
New York's return to the fold is good news for the magazine association on the week of its Magazine Innovation Summit, a two-day event in New York scheduled after the group canceled the 2009 American Magazine Conference. Although New York is not part of a big magazine publishing company, it's one of the industry's most prominent titles.
"Last year it was a whole different marketplace," said Lawrence C. Burstein, publisher of New York. "We spent a lot of time over the last year looking at building our digital platform and becoming established with the Online Publishers Association. Now based on the relationship with the OPA and the changes that have taken place in the magazine world, we felt it was a good time to rejoin."
Not only that, Mr. Burstein said, but various departments at the magazine told him they missed certain resources that came with belonging. "Our departments -- research, human resources, circulation, manufacturing -- got a lot from the MPA membership," he said.
"We're thrilled that New York Magazine is rejoining MPA," the association said in a statement. "We look forward to once again working closely with New York Magazine as we promote and protect the interests of consumer magazine brands."