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New York Times: 'Unfortunate Coincidence' Over Apple Ad and Flight 370 Headline

Apple's Elaborate Display Ad Taken Down Monday, After a Time

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The unfortunate juxtaposition of an Apple ad ending in an underwater scene on the homepage of The New York Times and a headline blaring "Malaysia Says Jet Went Down in Ocean" persisted for several hours Monday, but eventually led to the ad's removal.

The odd placement caught the attention of some Twitter users, who called out it out Monday afternoon.

A spokeswoman for the Times had this to say about the ad: "It was an unfortunate coincidence that this particular creative ran adjacent to that particular article. The ad was taken down by mutual agreement and we are still determining a resolution regarding placing the ad again."

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