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38th Annual National Magazine Awards Gets Into Gear

By Published on .

NEW YORK (AdAge.com) -- The two magazines garnering the most mentions among 2003's National Magazine Award
Alexander Calder's sculpture of an elephant is the symbol of the National Magazine Awards.
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nominations are the same two as last year, but the rest of the list shows significant shuffling.

As with last year, The New Yorker, part of Conde Nast Publications, and The Atlantic Monthly led the pack, receiving nine and seven nominations, respectively, as well as one each for General Excellence. Last year, the New Yorker received nine nominations and won three, and Atlantic was nominated five times and also won three.

Other top nominees
Harper's and Conde Nast's Vanity Fair each received five nominations, including one for General Excellence. Both magazines had two nominations last year. Conde Nast's GQ, The Washington Post Co.'s Newsweek and Time Inc.'s Sports Illustrated got four each, and three nominations went to Hearst Magazines' Esquire, National Geographic and Marah Media's Outside.

Of those, Sports Illustrated and GQ doubled its nominations from last year, Newsweek and Esquire stayed steady, and National Geographic claimed one more mention. In 2002, Outside did not receive any nominations.

Most conspicuous in its absence was Time, which received five nominations last year but none this year.

Hot competition
The hottest competition in a single category looks likely to be for General Excellence for magazines with circulation between 500,000 and 1 million, in which literary journalism heavyweights Atlantic, Esquire and The New Yorker scrap against Conde Nast Traveler and House & Garden. Upsets, though, are not unlikely: Last year Vibe beat the New Yorker for top honors in the category to take home the "Ellie," the copper-toned, bat-wing-shaped bauble designed by Alexander Calder that winners receive.

The awards ceremony for the 38th National Magazine Awards will take place May 7 in New York.

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