The deal is critical for Zenith to meet the growing digital needs of its clients, said Tim Jones, CEO of ZenithOptimedia Group, North America. "Digital has moved from being a tertiary or secondary concern to front and center," said Mr. Jones. Speaking of Zenith's clients, Mr. Jones added: "This is the biggest thing on their agendas."
While Moxie's capabilities will be fully integrated into Zenith to enhance its online planning and buying offerings, Moxie will retain its name, all employees and continue to operate as a free-standing unit out of Atlanta. Reporting directly to Mr. Jones, Moxie is expected to impart its digital expertise on all offices of Zenith Media USA.
Moxie Interactive will help expand Zenith's digital breadth beyond interactive media buying into the full array of digital communications. The applications cover a whole range of services, from online media, search engine and e-mail marketing to technology development and hosting, interactive kiosks and signage, and e-commerce retail, as well as across PC, mobile, out of home and TV platforms.
In addition to Verizon Wireless, Moxie, which was founded in 2000, has worked with Coca-Cola, UPS and Home Depot, among others.