This year's Ad Age Data Conference, held in New York City in October, featured a series of talks exploring the many ways data can be used as a source of enlightenment, inspiration and problem-solving in new and unexpected ways. Attendees heard from artist Laurie Frick, data storyteller, Ben Wellington, the founder of I Quant NY, and the chief data officer of BETC Paris, Thomas Palugan, who shared an ambitious campaign for Ubisoft's new video game, Watchdogs, that illuminates the public and social data of cities. As an Ad Age Premier Plus Member, you have access to this inspiring series of talks exploring how data can be a powerful driver of compelling stories.
Laurie Frick, Data artist and creator, Frickbits
The artist Laurie Frick explained how she has begun to view each person's data as unique as a fingerprint. To prove that, she has begun to create visual pieces based on her own sleeping pattern data. Get inspired by hearing how Frick has visualized and physicalized the bits and bytes that her life produces on a daily basis, and then think about how your brand and the data you and your consumers produce can tell a visual or physical story.
Download her slideshow here and open it in another window while you watch the video below.