This year's Ad Age Data Conference, held in New York City in October, featured a series of talks exploring the many ways data can be used as a source of enlightenment, inspiration and problem-solving in new and unexpected ways. Attendees heard from artist Laurie Frick, data storyteller, Ben Wellington, the founder of I Quant NY, and the chief data officer of BETC Paris, Thomas Palugan, who shared an ambitious campaign for Ubisoft's new video game, Watchdogs, that illuminates the public and social data of cities. As an Ad Age Premier Plus Member, you have access to this inspiring series of talks exploring how data can be a powerful driver of compelling stories.
The Watchdogs' campaign is available as a Marketing Essentials: Case Study, which Premier Plus and Premier members can access in their Member Content.
Thomas Palugan, Chief Data Officer, BETC Paris
Watch Dogs' "We are Data" campaign is the first experiential website to gather publicly available data about Paris, London and Berlin, in one location. Each of the three towns is recreated on a 3D map, allowing the user to find out more about the data that organizes and controls modern cities today, in real time. It also displays information about the inhabitants of these cities, via their social media activity.
Download his slideshow here and open in another window to follow along as you watch the video below.