Video: Story Making and the Brand/Celebrity Equation

Premier Plus Members: Hear from Actress Rosario Dawson and WhoSay's Steve Ellis

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Rosario Dawson, star of movies from Larry Clark's "Kids" to "Top Five" with Chris Rock, appeared at the Ad Age Digital Conference in New York to discuss social media, celebrity and brands, including her work with WhoSay, the social media platform for brands.

WhoSay helps Ms. Dawson to find projects she can get behind, like the Lexus program via WhoSay that also promoted her fashion company Studio 189. When an audience suspects a celebrity isn't sincere, "you've already lost them," she said.

Watch and learn what made Alec Baldwin dress up as Abe Lincoln; how WhoSay helps Rosario learn about optimal times for tweets and posts; and why video and image driven messages best text for results.

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