This Month's Contest

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Old Spice High Endurance body spray. "Follow directions. Women will do same." Really? What and whose directions are they following and what exactly will they do? It's a hell of a guarantee, but it's kind of vaguely worded, you know? And you're supposed to spray this in your pants? In the Axe campaign you're instructed to spray under your pits and once across your chest on the diagonal. Here there's no pits, three shots to the chest and a groin spritz. What's up with this? What's in this stuff? "Spice things up" at terryk@crain.com, and play fast, it's another tight turnaround. Contest not open to senior citizens named Rosemary!
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