. . . OK, look at the print ads on this page, and tell us what decade they are from. Samsung DigitAll temptation: "You look, you stare. What is it that catches your eye?" . . . Ardbeg, "Beg to differ." "Loads of body, plenty of legs and a lovely mouthfeel"... "The Islay malt that sweetly whacks you . . ." Turi Estonian vodka . . . "In America you say: One cannot make soup out of beauty, but vodka is another story . . . " Yep, they are all from magazines over the recent holidays. Let's all have a good laugh at them, but what is the real difference between these ads and the new Miller Lite mud-wrestling babes spot? Is that less sexist claptrap because two guys comment on it in a bar, or two women in that bar are seen disapproving? Is it ironic in a postmodern way, or is it just more dishonest? At least they really are babes...
...The Lacoste "Style on skin" ad proves that after decades of using naked women gratuitously in ads, the ad industry still doesn't know what to do with the male anatomy. Where is his appendage? Has it been airbrushed out? Is it in hiding just in case he spills that scalding hot coffee. Just where is the alligator?
... It is hard to imagine a more confusing set of messages than the one this Nissan ad sends out. It is a fine example of an ad that uses children gratuitously, created by people who cannot possibly be parents. Shocking? No, just plain unrealistic. Any tot worth a diaper wouldn't settle for anything less than a Lexus.