Award: 'AA' accepting entries for Agency of Year

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Advertising Age is accepting entries for the third annual Multicultural Agency of the Year contest. The winning agency will be profiled in a special report called "Best Agencies" that will run in the Jan. 12 issue of Ad Age. The winning multicultural agency will be part of a special lineup that will include the best U.S. Agency of the Year and the best Global Agency Network of the Year.

Winners are chosen by Ad Age's editors.

The two previous winners were the Vidal Partnership, New York, and Dieste, Harmel & Partners, Dallas, owned partly by Omnicom Group. Both agencies were chosen based on a combination of superb creative work, excellent new-business records and impressive case studies.

Any agency doing primarily U.S. Hispanic, African-American or Asian-American advertising-or a combination of all three-is eligible to enter Multicultural Agency of the Year.

Selection criteria include creative excellence, account wins and losses, strategic thinking and financial performance.

Entries should include: samples of print and TV creative work that ran in 2003; new-business performance in 2003, including accounts won and lost and their billings; revenue growth expected in 2003 (%), any major changes or new directions; and up to three case studies of successful advertising/marketing programs done for clients.

The deadline for entries is Oct. 27. There is no fee to enter. Entries should be sent to: Multicultural Agency of the year, Advertising Age, 2nd floor, 711 Third Ave., New York, NY 10017.

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