Winners are chosen by Ad Age's editors.
The two previous winners were the Vidal Partnership, New York, and Dieste, Harmel & Partners, Dallas, owned partly by Omnicom Group. Both agencies were chosen based on a combination of superb creative work, excellent new-business records and impressive case studies.
Any agency doing primarily U.S. Hispanic, African-American or Asian-American advertising-or a combination of all three-is eligible to enter Multicultural Agency of the Year.
Selection criteria include creative excellence, account wins and losses, strategic thinking and financial performance.
Entries should include: samples of print and TV creative work that ran in 2003; new-business performance in 2003, including accounts won and lost and their billings; revenue growth expected in 2003 (%), any major changes or new directions; and up to three case studies of successful advertising/marketing programs done for clients.
The deadline for entries is Oct. 27. There is no fee to enter. Entries should be sent to: Multicultural Agency of the year, Advertising Age, 2nd floor, 711 Third Ave., New York, NY 10017.